Digital Marketing

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WHAT THIS SERVICE ENTAILS

Own the search results your coverage creates

Great press spikes curiosity — then prospects Google you. Our digital marketing programs make sure what they find converts: optimised owned content, always-on social proof and campaigns that retarget every reader.

We plan digital as the second half of PR, so paid and owned channels multiply each headline instead of competing with it.

SEO content hubs built around your announcement themes
Social calendars that echo and extend media moments
Email and retargeting flows tied to coverage spikes

Digital team reviewing campaign creative across dual monitors

WHAT'S INCLUDED

A full-funnel digital layer for your PR

Search & content

Keyword-mapped articles and landing pages that capture post-coverage demand.

Social programs

Channel-native creative and community management that keeps momentum warm.

Email nurture

Welcome and launch sequences that turn curious readers into qualified leads.

Paid amplification

Precision retargeting that puts your best coverage in front of buyers.

Content team planning a social campaign around client coverage

OUR PROCESS

From headline to pipeline in four steps

1
Audit & baseline
Search visibility, social health and analytics review before we touch anything.
2
Editorial engine
A 90-day content calendar synced to your PR milestones and keywords.
3
Launch & amplify
Coordinated publishing, social pushes and paid support around each story.
4
Optimise & report
Monthly experiments on traffic, leads and cost per qualified visit.